Truth Central is McCann’s global thought leadership unit. We exist to create original research that can help shape and grow our client’s businesses. Our studies cover up to 20 markets so that we can advise brands from a truly global perspective. 


The Truth About Wellness aims to provide brands with strategies to navigate this emerging, yet incredibly broad concept. We have unpacked deep-rooted consumer behaviors and found where the opportunities (and perceived responsibilities) are for brands in this space. 

To find out more about this and other studies, please visit our website